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31
Aug 2012
Runner-up UK C&DAWARDS; Innovation pharmacy, New Life Pharmacy, Glasgow

Noticing that Scotland had a high prevalence of vitamin D deficiency, Elizabeth Roddick (pictured) was keen to raise awareness of the problem in her Glasgow pharmacy. She worked with a Glasgow University researcher and local GP to start a vitamin D clinic in which she used her qualification as an independent prescriber.

Elizabeth's first vitamin D awareness evening sold out, with patients putting themselves on a waiting list for a repeat event. During the evening, she sold the pharmacy's entire vitamin D stock and made a full appointment list for deficiency testing. She also built on the event by giving fortnightly talks on a UK-wide radio station and speaking to groups of pregnant and breastfeeding women.

Elizabeth is now seen as an expert on vitamin D, with patients coming from as much as 200 miles away to seek advice.

What the judges say: "Elizabeth identified a significant need in Scotland to improve the problem of vitamin D deficiency. She made best use of her independent prescribing qualification to take this to other local prescribers and to host local events to raise awareness."

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